Here’s a story you might like. Maybe even love.
In celebration of Facebook’s new Reactions — which allow users to express a broader range of emotions — Chevrolet unveiled a Facebook-only film incorporating the new feature.
Through a series of moments — a mother holding her newborn for the first time, a grandmother blowing the candles out on her birthday cake, a child’s first day of school and taking ownership of a new car — Chevrolet makes the case that the time is right to love.
"Timing couldn't be more perfect for Chevrolet to bring the all-new 2016 Malibu and Facebook's new Reaction buttons together," said Paul Edwards, Vice President of Marketing for Chevrolet. "The midsize segment has traditionally offered many options to 'like', but only the new Malibu inspires the emotion to 'love'."